Personal Data and Privacy Policy
PH World (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy (“Policy”) explains how we collect, use, disclose, and safeguard your personal information when you interact with us, including visiting to our website, phworld.com.my or engaging with our services, or communicating with us in any other way. By using the Website or providing your information to us, you consent to the practices described in this Policy.
As you are aware, the Personal Data Protection Act 2010 (“PDPA”) was introduced in Malaysia to regulate the processing of personal information in commercial transactions and to safeguard the interests of individuals. We value and respect your privacy and as such we only collect your personal information in compliance with the PDPA.
1. Collection and Use of Personal Data
Your Personal Data refer to information that relates directly or indirectly to you and can be used to identify you, either alone or in combination with other information.
During the course of your transaction and dealings with PH World, you may be requested to furnish your Personal Data from time to time. PH World and their third party service providers may share the Personal Data with each other and use this data in accordance with this Privacy Policy. They may also combine it with other information to enhance and improve PH World’s products and services.
We may collect the following types of information:
- Personal Information:Name, email address, phone number, postal address, identification numbers, payment details, and other information you provide voluntarily.
- Non-Personal Information:Browser type, IP address, device information, operating system, and usage data collected through cookies and similar technologies.
- Sensitive Information:In limited circumstances, we may collect sensitive information (e.g., health data) with your explicit consent or as required by law.
2. How We Use Your Information
We may use your information for the following purposes:
- To process your requested products or services;
- To facilitate your participation in any contests or events;
- To administer and communicate with you in relation to our services and/or events;
- To apply for relevant travel visas in the event of travel overseas;
- To operate our premises in a manner which is physically safe, secure and befitting of health and safety requirements;
- For internal investigations, audit or security purposes;
- To conduct and support internal marketing analysis and customer experience choices and engagement with PH World Group.
- To create and deliver personalized products and services that are unique to you to enhance your customer experience;
- To provide you a more seamless customer experience;
- To support research and innovation of our products and services;
- To store and carry out data analytics processes;
- To improve our products and services;
- For collaboration with a business partner to advertise and market products and services to you;
- To comply with PH World and regulatory obligations in the conduct of its business;
- To contact you regarding products, services, upcoming events, promotions, advertising, marketing and commercial materials which we may feel interest you;
- To send you season greetings, special occasion messages or other similar communications;
- To allow third parties to contact you for advertising, promotional or marketing campaigns conducted by any third-party entities;
- To ensure that the content from our website is presented in the most effective manner for your and for your computer and/or device;
- For PH World’s internal records management, customer relations events and activities, and customer loyalty reward program.
- To personalize and improve your experience on the Website.
- To send you promotional materials, newsletters, and other marketing communications.
- To conduct research, analytics, and business development.
- To comply with legal obligations and protect our rights, property, or safety.
- To detect and prevent fraud, unauthorized activities, and security breaches.
3. Disclosure of Personal Data
Your personal data may be shared with:
- Affiliates & Subsidiaries: Within our corporate group to provide integrated services.
- Service Providers & Partners: Third parties such as banks, payment processors, marketing agencies, legal consultants, and IT support services.
- Government Authorities: When required to comply with legal or regulatory obligations.
- Business Transfers: In case of mergers, acquisitions, or corporate restructuring.
- Other Third Parties: With your explicit consent or as permitted by law.
We take reasonable steps to ensure that these parties adhere to strict confidentiality and data protection policies.
4. Protection of Personal Data
PH World takes the necessary precautions, both administrative and technical to safeguard your Personal Data against loss, theft, misuse and unauthorized access, disclosure, usage, alternation or destruction.
5. Retention of Personal Data and Access
PH World shall endeavour to make it easy for you to keep your information accurate, complete and up to date. We will retain your personal data for the period necessary to fulfill the many different purposes outlined in this Privacy Policy unless a longer retention period is permitted or required by law. You can help ensure that your contact information and preferences are accurate, complete, and up to date by contacting :
| Department Name: | Marketing |
|---|---|
| Designation of Contact Person: | Marketing department |
| Contact No.: | +6018 661 / 018 663 2688 |
| Email Address: | phwp-marketing@phworld.com.my |
| Address: | No. 19, Jalan Ah Siang, Stulang Darat, 80300 Johor Bahru, Johor Darul Ta'zim |
For other personal information, we make good faith efforts to provide you with access so you can request that we correct the data if it is inaccurate or delete the data if PH World is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. PH World reserves the right to update and amend this policy from time to time. Any material changes will be posted on our website with the updated Privacy Policy.